Privacy Policy

1. Who We Are

4colors Research Ltd ("we", "us", "our") is a company registered in England and Wales. We are the data controller responsible for your personal data. Our registered office is in Cambridge, United Kingdom.

For data protection inquiries, contact us at: info@4colors-research.com

2. Data We Collect

We collect personal data that you voluntarily provide through our website contact form:

• Contact information: Full name, email address, company name, job title
• Inquiry details: Inquiry type, message content, newsletter preference
• Technical data: IP address, browser type, and pages visited (collected automatically via analytics)

3. How We Use Your Data

We use your personal data for the following purposes:

• To respond to your inquiries and provide requested information
• To send you optimization research updates (only if you opt in)
• To improve our website and services through analytics
• To comply with legal obligations

4. Legal Basis for Processing

We process your data based on:

• Consent: When you submit a contact form or opt into our newsletter
• Legitimate interest: For website analytics and service improvement
• Legal obligation: When required by law

5. Data Sharing

We do not sell your personal data. We may share data with:

• Form processing services: Web3Forms (to handle contact form submissions)
• Analytics services: Google Analytics and Microsoft Clarity (anonymized usage data)

6. Data Retention

We retain your personal data for as long as necessary to fulfill the purposes described above. Contact form data is retained for up to 24 months after your last interaction with us, unless you request earlier deletion.

7. Your Rights (UK GDPR)

Under UK data protection law, you have the right to:

• Access: Request a copy of the personal data we hold about you
• Rectification: Request correction of inaccurate data
• Erasure: Request deletion of your personal data
• Restriction: Request limitation of processing
• Portability: Request transfer of your data in a structured format
• Objection: Object to processing based on legitimate interest
• Withdraw consent: At any time, without affecting prior processing

To exercise any of these rights, email us at info@4colors-research.com. We will respond within 30 days.

8. Cookies

We use essential cookies for site functionality and analytics cookies (Google Analytics, Microsoft Clarity) to understand how visitors use our site. You can control cookies through your browser settings.

9. Changes to This Policy

We may update this privacy policy from time to time. Any changes will be posted on this page with an updated revision date.

10. Contact Us

If you have questions about this privacy policy or wish to exercise your data rights, contact us at:

4colors Research Ltd
Cambridge, United Kingdom
Email: info@4colors-research.com

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.